Ghidini Bosco of Villa Carcina company is the solid foundation of GHIDINI1961, a new design brand created in 2016 under the art direction of Stefano Giovannoni, who has put together a diversified creative team able to enhance the properties of brass, a valued material which features golden tones and reflections, pleasant to the touch for its warm and velvety surface, and so far unjustly disregarded by contemporary design. Being aware of the corporate potential, the creative team, which is skilfully led by Giovannoni, has developed a remarkable collection of items of furniture and accessories for daily use, which are characterised by innovative design, smoothed by classical and playful shades, consistent with the nature of brass. In this way, brass makes its debut in contemporary design, with ennobled rigour. The collection comprises works of art, where brass acquires an almost sculptural power, finely chiselled table accessories, bearing witness to Ghidini’s obsession for details.
GHIDINI 1961: design brass furniture and accessories
Designed by Aldo Cibic, Alessandro Mendini, Andrea Branzi, Branch Creative, Fernando and Humberto Campana, Noè Duchaufour–Lawrance, Richard Hutten, Elisa Giovannoni, Paolo Rizzatto, Stefano Giovannoni, Studio Job and Nika Zupanc, the collection ranges from tiny ring cases to elegant furniture complements Knotted Cherry designed by Nika Zupanc, from Andrea Branzi’s Porto illuminated console to Elisa Giovannoni’s Factory large ceiling lighting fixture, not forgetting Kaleidos, the wall-mounted mirrors designed by the Campana brothers, which showcase the luster of brass in an unprecedented way. The series includes almost all articles for use at home, which are interpreted in an unusual joyful way: Rabbit, a door stopper in the shape of a rabbit, with a skilfully rounded profile, designed by Stefano Giovannoni, who also created small desktop versions to be used as paperweights; Here, a surreal champagne cooler in the shape of a large thimble, conceived by Studio Job and Double O champagne cooler with large circular handles by Richard Hutten, who also designed Butterfly, a coat hanger in the shape of a stem on which there are wide-open winged butterflies and Tip Top, a set of polygonal baskets; from paper bins to fruit bowls, all characterised by a geometric weave, made with such precision as not even to require any welding of the sides. Allusions to nature continue with Nika Zupanc’s Palm and Florida platters in the shape of palm leaves, characterised by an outstanding surface finish. Stefano Giovannoni’s rectangular anthropomorphic platters, where geometric shapes are softened by a series of “humans” who stand along the edges and also appear at the top of salt and pepper shakers, like a personal brand. In its rich variety, the Omini collection is a compendium of the most significant contemporary creative expressions, interpreted and enhanced by Ghidini’s skillful expertise and ability to interpret brass in all its possible forms. The 2017 new finishing rose gold is a rereading of the collection and give brass objects a contemporary touch. In 2018 a new goal for the company producing first tables and sofà. Today GHIDINI1961 presents at Salone del Mobile Milano its idea of lifestyle, expressing the high craftsmanship, brass design for life, launching full range of furnishings designed by Stefano Giovannoni and Paolo Rizzatto.
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